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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
Incremental marketing expense versus incremental mortality/morbidity expense MR. BRADLEY M. SMITH: Mr. ... available and yet a complete mortality table is not. In reviewing mortality in the past, we have had a ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Direct Response Marketing To Senior Citizens
developing material. One problem you can nwalk into u inadvertently with regard to the graded benefit period ... plan, are paying a surcharge to cover the extra mortality. Thus, they could obtain a better price if they ...- Authors: Application Administrator, H Lund, Raymond J Nacin, Robert J Polilli, Donald M Sceals
- Date: Oct 1985
- Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance